Opera acquires AdMarvel

Here we go, Opera comes out fighting ahead of MWC and buys up mobile advertising management AdMarvel. Opera CEO, Lars Boilesen says:

“In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising,”

Riding on the back of positive reviews for Opera Mini 5, Opera Mobile 10 and the recent mass exodus from IE, things are looking up for Opera.

Bottom line: would I pay Opera to manage my mobile ads? Yes, I would, as they have proved yet again, they know and understand mobile.