Monetising Mobile Apps: Shazam’s Coverage means Conversions
Posted: January 25th, 2010 | Author: The Morodo Team | Filed under: blog | View Comments
Speaking at MIDMEM, Shazam CEO Andrew Fisher stated that his ‘name that tune?’ app generates some 300,000 track purchases every day. From song tagging, he estimated a 13% conversion rate. That’s quite impressive, even off the back of 50m downloads.
Attributing the success of the app Fisher recognised the value of covering all mobile platforms, not just those most popular in the press. I completely agree, commercial app developers should be embracing device and OS fragmentation, not choosing sides.
We live in a world with some 2,000 different global name brand legacy and new model mobiles, if you’re serious, it’s not hard to keep them covered.
via musically
