The Wholesale Mobile Network is Not Dumb

Posted: July 27th, 2010 | Author: The Morodo Team | Filed under: Uncategorized | View Comments

Earlier last week, Connected Planet reported a new Mobile Network planned to launch in the US later this year.  Backed by Harbinger Capital Partners, the new network, named Light Squared, will be 100% open, allowing VoIP, streaming video, peer-to-peer applications and any other conceivable service over both satellite and 4G.

Such is the power, potential and at present, poor capacity of Mobile Wireless that Light Squared can raise US$ 4.6 billion to build-out a high-speed 4G mobile data network.

So, who are Light Squared customers? According to CMO Frank Boulben, the new operator will target a mix of:

“National and regional wireless, wireline and cable operators; retailers;  device-makers; and Web-content providers…. We’ll have no gatekeeping rules on our network.”

It’s extremely significant that Light Squared will be open to all comers. For the Morodo Team, this is the next logical step in network evolution, bringing true competitiveness and a level playing field to the wireless world. There is no need for the network operator to ‘own’ the end-user in order to run a profitable business. We expect to see this business model become more popular as struggling networks consolidate to survive.

Elsewhere in the news, Juniper Research released a widely published report predicting sharp growth in Mobile App downloads. If you missed the headline, Juniper state that we can expect 25 billion downloads in 2015. That might seem like a big number but given the current global subscriber base in 2010, it only accounts for 5 downloads per mobile.  We think they might be rather cautious in their forecast.

The report noted that “freemium” is becoming the prevalent business model in mobile app distribution. That is, you give the app away and monetise it through service usage. That’s the model that Morodo has been expounding for some years.

Without a doubt, the consumer’s understanding of a downloadable mobile app is far more sophisticated today than it has ever been.


Unlimited Mobile Data means unlimited Mobile VoIP

Posted: July 20th, 2010 | Author: The Morodo Team | Filed under: blog | View Comments

It’s a truism of Telecoms that Asia leads the way in innovation. Japanese Mobile Network Operators are offering services that are years ahead of the West and creating massive revenues from virtual goods sold from the mobile.  They were first to market with video calling, Multimedia Messaging, mobile micro-blogging and the full experience Mobile Internet.

South Korea enjoys an enviable reputation for high-speed broadband connections per capita and an enlightened attitude to new network services. This week SK Telecom, South Korea’s largest mobile operator, announced new unlimited data plans for mobile, flying in the face of the latest received wisdom form the USA where AT&T recently switched from unlimited data plans to metered data use.

SK Telecom’s new offer is the inclusion of Mobile VoIP use with the data package (capped to 1,000 minutes per month). This makes SK Telecom the first operator in the world to offer a true Mobile VoIP service to its customer base.  One thousand minutes is more than 95% of consumers would use in any given month.  We’ve been banging on about this for years so it’s good to see our convictions realized.

There is absolutely no doubt in the Morodo mind that Mobile VoIP is the way of the future – with or without the co-operation of the network operators. Whether the customer uses 2.5G, 3G, 4G, WLAN or WiFi they can use Morodo’s MO-Call app directly from a mobile and save a fortune on voice calls and SMS.

Image: Bloomberg Business Week


Android Fragmentation a Challenge? Bring It On

Posted: July 14th, 2010 | Author: The Morodo Team | Filed under: blog | View Comments

We all know that Google owns the desktop, or should we say about 85% of all advertising revenue originating from it.  Over the last 18 months Google has promoted the open source Android Operating System in an effort to compete for a slice of the lucrative mobile advertising market.  Droids, as they a colloquially known, offer an enhanced web browsing experience.  They also are proving a popular vehicle for third party software developers.  These third party downloadable applications are extending the handsets functionality.  Traditional  utilities are being replaced by services, the classic  example of this happening in an app being MO-Call .

Recently there has been some criticism levelled at Google concerning platform fragmentation. No less than four different versions of this platform have been distributed during its very short lifetime. We’re often asked: is this a barrier to entry for developers?

The fragmentation debate is not new to Android.  Fragmentation has been a landmark of the industry ever since there was a mobile  industry.  The Morodo Team saw the individual characteristics of mobile devices as a huge opportunity, not a barrier. If we could cover all devices, what lead would that give us? What a challenge.

Morodo, as a software development house, supports all the popular Mobile Operating Systems.  We cover 95% of the developed World’s most popular handsets (including Android).  Downloadable software as a service is recognisable for what it can do, good Mobile VoIP embraces barriers and fragmentation and makes things simpler for the customer. And as far as we are concerned: what the customer wants – they get.


Footprint and Unified Services Key to Mobile Operator Success

Posted: July 12th, 2010 | Author: The Morodo Team | Filed under: blog | View Comments

A new report from Strategy Analytics details the changing dynamics of Mobile Network Operators, especially those that think and act globally.

The report fixes on four themes: Network Evolution; Traffic Evolution; Value Creation and Customer Loyalty. As the authors point out, much that is covered here follows on from Orange’s strategy announcement last week. In her speech launching the new direction, Orange CEO Stephane Richard made much of the need to deal with “the new incursion of new actors from the Internet world” and “the conquest of customers…and international development.”

As we have said many times before, for most Mobile Network Operators, growing a footprint and capturing new customers with Unified offerings means embracing the new Operators, like Morodo. Orange’s stated strategy is “growth through innovation.” What better way to expand than through the MO-Call Mobile VoIP model.

Image: NASA


Mobiles and WiFi: Everywhere

Posted: July 12th, 2010 | Author: The Morodo Team | Filed under: blog | View Comments

As reported in the Symbian Blog, the WiFi Alliance are close to announcing a new standard, WiFi Direct. What does that mean? Basically, any device with a WiFi chip will become a hotspot. Your mobile phone, your computer printer, your camera, your laptop, your PC, even your fridge, can all connect to each other wirelessly and share an Internet connection. This functionality won’t just be limited to your own devices, you’ll be able to wirelessly connect to the Internet via any WiFi enabled device.

The implications of this are significant. The local WiFi network and its connection to fixed broadband may yet usurp the Mobile Networks in metropolitan areas. The implications for Morodo and MO-Call type services are also significant as it means the availability of connections points could increase tremendously making free WiFi a real alternative network.

How many connected mobile phones in the World? This week, global mobile subscriptions passed the 5 billion mark. There are now more than 5 billion mobile connections working in the world today. The 6th billionth connection is forecasted for 2012.

Mobile is the largest single market in the history of humankind.

Image: Associated Press


Mobile VoIP Growing – Sharpen Up Your App Skills

Posted: July 6th, 2010 | Author: The Morodo Team | Filed under: blog | View Comments

Juniper Research published its latest Mobile VoIP report forecasting 470 billion minutes of call traffic originating from Mobile apps, like MO-Call, by 2015. As senior Juniper analyst Anthony Cox put it. “We forecast that mobile VoIP over Wi-Fi will cost operators $5 billion globally by 2015.” That’s revenue that disruptive companies, like Morodo, will be taking away from the Traditional Operators.

Perhaps we should leave the final word on this subject to Om Malik who wrote of Morodo’s like-minded companies: “..well, maybe the carriers who hate them so much will end up buying them.”

Elsewhere in the online press, further interesting statistics reported by AppstoreHQ. According to their latest metrics, 43,185 developers are working on the iPhone platform (iOS) and 10,199 developers are working on Google’s Android smartphone platform. Only 1,412 developers work on both platforms.

As we have stated before, Morodo developers work on both of these platforms and many more. When we looked at the Venn Diagram that AppstoreHQ published, we thought: I wonder how few developers can truly compete with Morodo for cross-platform coverage? In our opinion, not many.

Yet more good reasons why Morodo is leading the way in Mobile VoIP and Mobile Development.

Image: AppStoreHQ