Footprint and Unified Services Key to Mobile Operator Success

Posted: July 12th, 2010 | Author: The Morodo Team | Filed under: blog | No Comments »

A new report from Strategy Analytics details the changing dynamics of Mobile Network Operators, especially those that think and act globally.

The report fixes on four themes: Network Evolution; Traffic Evolution; Value Creation and Customer Loyalty. As the authors point out, much that is covered here follows on from Orange’s strategy announcement last week. In her speech launching the new direction, Orange CEO Stephane Richard made much of the need to deal with “the new incursion of new actors from the Internet world” and “the conquest of customers…and international development.”

As we have said many times before, for most Mobile Network Operators, growing a footprint and capturing new customers with Unified offerings means embracing the new Operators, like Morodo. Orange’s stated strategy is “growth through innovation.” What better way to expand than through the MO-Call Mobile VoIP model.

Image: NASA


Mobiles and WiFi: Everywhere

Posted: July 12th, 2010 | Author: The Morodo Team | Filed under: blog | No Comments »

As reported in the Symbian Blog, the WiFi Alliance are close to announcing a new standard, WiFi Direct. What does that mean? Basically, any device with a WiFi chip will become a hotspot. Your mobile phone, your computer printer, your camera, your laptop, your PC, even your fridge, can all connect to each other wirelessly and share an Internet connection. This functionality won’t just be limited to your own devices, you’ll be able to wirelessly connect to the Internet via any WiFi enabled device.

The implications of this are significant. The local WiFi network and its connection to fixed broadband may yet usurp the Mobile Networks in metropolitan areas. The implications for Morodo and MO-Call type services are also significant as it means the availability of connections points could increase tremendously making free WiFi a real alternative network.

How many connected mobile phones in the World? This week, global mobile subscriptions passed the 5 billion mark. There are now more than 5 billion mobile connections working in the world today. The 6th billionth connection is forecasted for 2012.

Mobile is the largest single market in the history of humankind.

Image: Associated Press