Android Fragmentation a Challenge? Bring It On

We all know that Google owns the desktop, or should we say about 85% of all advertising revenue originating from it.  Over the last 18 months Google has promoted the open source Android Operating System in an effort to compete for a slice of the lucrative mobile advertising market.  Droids, as they a colloquially known, offer an enhanced web browsing experience.  They also are proving a popular vehicle for third party software developers.  These third party downloadable applications are extending the handsets functionality.  Traditional  utilities are being replaced by services, the classic  example of this happening in an app being MO-Call .

Recently there has been some criticism levelled at Google concerning platform fragmentation. No less than four different versions of this platform have been distributed during its very short lifetime. We’re often asked: is this a barrier to entry for developers?

The fragmentation debate is not new to Android.  Fragmentation has been a landmark of the industry ever since there was a mobile  industry.  The Morodo Team saw the individual characteristics of mobile devices as a huge opportunity, not a barrier. If we could cover all devices, what lead would that give us? What a challenge.

Morodo, as a software development house, supports all the popular Mobile Operating Systems.  We cover 95% of the developed World’s most popular handsets (including Android).  Downloadable software as a service is recognisable for what it can do, good Mobile VoIP embraces barriers and fragmentation and makes things simpler for the customer. And as far as we are concerned: what the customer wants – they get.