Unlimited Mobile Data means unlimited Mobile VoIP

It’s a truism of Telecoms that Asia leads the way in innovation. Japanese Mobile Network Operators are offering services that are years ahead of the West and creating massive revenues from virtual goods sold from the mobile.  They were first to market with video calling, Multimedia Messaging, mobile micro-blogging and the full experience Mobile Internet.

South Korea enjoys an enviable reputation for high-speed broadband connections per capita and an enlightened attitude to new network services. This week SK Telecom, South Korea’s largest mobile operator, announced new unlimited data plans for mobile, flying in the face of the latest received wisdom form the USA where AT&T recently switched from unlimited data plans to metered data use.

SK Telecom’s new offer is the inclusion of Mobile VoIP use with the data package (capped to 1,000 minutes per month). This makes SK Telecom the first operator in the world to offer a true Mobile VoIP service to its customer base.  One thousand minutes is more than 95% of consumers would use in any given month.  We’ve been banging on about this for years so it’s good to see our convictions realized.

There is absolutely no doubt in the Morodo mind that Mobile VoIP is the way of the future – with or without the co-operation of the network operators. Whether the customer uses 2.5G, 3G, 4G, WLAN or WiFi they can use Morodo’s MO-Call app directly from a mobile and save a fortune on voice calls and SMS.

Image: Bloomberg Business Week