Posted: June 21st, 2010 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited today announced that it has partnered with UK based Palm Tree Technologies to implement the privacy enhancing technologies to protect their global mobile users when they use their comprehensive line of low cost telecommunication services. These solutions are offered worldwide in both emerging and developed markets. The company offers services that include low cost mobile phone solutions and VoIP all integrated into a single product offering.
Morodo Managing Director, Andrew Reid, said, “MO-Call user base is growing rapidly this partnership reinforces our commitment to deliver brand innovation to our mobile community. Implementing and deploying privacy enhancing technology will build user confidence and trust in our services. This initiative will build customer loyalty in some of the world’s most competitive mobile marketplaces.”
Key Points around this partnership
• Customers will benefit from a protected environment on their mobile devices.
• Both companies will focus on building trust around the new mobile medium.
• Palm Tree Technology PLC is the leading pioneer in bringing privacy enhancing technology to the mobile transactions space.
Palm Tree Technology CEO Ross Macdonald quoted: “Implementing LiveEnsure™ into Morodo services will provide safe and secure mobile authentication for their users when they top up and use their phones. Their users will rest assured that they can use the broad spectrum of Morodo services safely and without fear of fraud or Identity theft .”
MO-Call enables low-cost and free calling and SMS direct from a mobile phone or computer. MO-Call works through a browser or plug-in software applications that can be downloaded from the MO-Call website www.mo-call.com
About Palm Tree Technology
Founded in 2004 Palm Tree Technology is a UK PLC Technology company with innovative IP and global reach, markets and partners. The company’s products include ID InsureTM an identity authentication application that secures users, devices, sites, and sessions on client and host platforms. LiveEnsureTM is the authentication self-service (SaaS) variant of ID InsureTM for small and mid-sized websites; an online user authentication plugin that is a new breed of privacy enhancing technology that enables secure online transactions.
www.liveensure.com
For further information, contact:
Palm Tree Technology PLC:
Louise Robertson
Marketing and Corporate Communications,
louise@palmtreetechnology.com
Posted: June 10th, 2010 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited today announced that it has partnered with Ukash to provide a new payment option for customers of its well-known MO-Call voice and SMS service. MO-Call customers may now use Ukash vouchers to buy airtime credit at the MO-Call website from their mobile phone or computer.
Morodo Managing Director, Andrew Reid, said. “Working with Ukash allows us to connect the unbanked to low-cost calls and SMS. MO-Call offers the best value in communication from just about any mobile, anywhere in the world. Perhaps the most frequently asked question of our customer services team is ‘How can I pay if I don’t own a credit or debit card?’ We’re very pleased that Ukash provides us with a simple answer to that question. MO-Call is now equally accessible to everyone.”
Paul Coxhill, Marketing Director, Ukash, said: “Ukash provides everyone – from the hundreds of thousands of unbanked consumers to those who are wary of using credit cards on the Internet – with a way to make simple and secure payments online using cash. The partnership with MO-Call is another step toward our goal of allowing everyone, anywhere in the world to benefit from using cash to shop, pay and play online.”
MO-Call enables low-cost and free calling and SMS direct from a mobile phone or computer. MO-Call works through a browser or plug-in software applications that can be downloaded from the MO-Call website http://www.mo-call.com
Posted: June 1st, 2010 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited today announced the release of a new version of its iPhone app that supports cheap calls and SMS via both WiFi and 3G networks. The new iPhone app is free and available now for installation or upgrade from iTunes.
Morodo Managing Director, Andrew Reid, said. “This is the first of many MO-Call apps that will allow customers to make MO-Calls over the 3G network. What’s more, the app offers both cheap calls and low rate SMS. If your Mobile Network Operator’s iPhone bill is too expensive – well – now there’s an app for that!”
“It seemed like all of customers were asking us for a MO-Call app that used 3G as well as WiFi, it’s great that the iPhone app has been released first. It works on any iPhone or iPod touch running software version 3.0 or above and it even works on the iPad. We’ll be launching MO-Call 3G apps for other devices soon..” Added Chief Technical Officer, James Barnes.
MO-Call enables low-cost and free calling and SMS direct from a mobile phone or computer. Offering seamless connection of low-cost and free calls, MO-Call provides savings of up to 90% over Traditional mobile and Fixed Line networks. MO-Call works through a browser or plug-in software applications that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: April 1st, 2010 | Author: The Morodo Team | Filed under: Press releases | 1 Comment »
LONDON – Morodo Limited is pleased to announce that cheap SMS is now available to everyone using a BlackBerry. MO-Call for the BlackBerry is available from the MO-Call website or simply go to http://mo-call.mobi from a BlackBerry handheld to install or upgrade the application.
Morodo Managing Director, Andrew Reid, said. “MO-Call BlackBerry customers don’t want to pay a fortune to send SMS to work colleagues, clients, friends and family. We’ve added a simple option to the MO-Call app that lets you send messages anywhere in the world at low cost. It’s so easy to use, just open the MO-Call app, write your text and send it.”
“To make life even easier for new BlackBerry MO-Callers, we’ve made considerable improvements to the app User Interface and installation process.” Added Chief Technical Officer, James Barnes. “A new customer can be making MO-Calls and sending SMS in minutes.”
MO-Call enables low-cost and free calling and SMS direct from a mobile phone or computer. Offering seamless connection of low-cost and free calls, MO-Call provides savings of up to 90% over Traditional mobile and Fixed Line networks. MO-Call works through a browser or plug-in software applications that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: March 1st, 2010 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited is pleased to announce that cheap SMS is now available for everyone with an iPhone. MO-Call for the iPhone is available in the iTunes store or simply go to http://mo-call.mobi on the iPhone to open a free account and install the application.
Morodo Managing Director, Andrew Reid, said. “MO-Call customers love the call savings our iPhone app delivers, now they can save a fortune on their SMS too. It’s so easy to use, just open the MO-Call app, write your text and send it. I’m pleased to say that we offer the same massive discounts against Network Operators and alternative Operators like Skype”
“Customers don’t need to download a new MO-Call iPhone app to use the new SMS feature.” Said Morodo CTO, James Barnes, “All they need to do is open the app, go to My Account, write and send their SMS. It’s as simple as that. We’ll be adding a lot more messaging features in the near future ”
MO-Call enables low-cost and free calling and SMS direct from a mobile phone or computer. Offering seamless connection of low-cost and free calls, MO-Call provides savings of up to 90% over Traditional mobile and Fixed Line networks. MO-Call works through a browser or plug-in software applications that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: December 30th, 2009 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited is pleased to announce the release of a new MO-Call application for the iPhone that offers cheap mobile VoIP calls and low-cost roaming. MO-Call for the iPhone is available in the iTunes store or simply go to http://mo-call.mobi on the iPhone to open a free account and install the application.
Morodo Managing Director, Andrew Reid, said. “Apple created the most important mobile device of the last decade, we’re delighted to offer customers MO-Call mobile VoIP calling on the iPhone. Apple continues to lead the way in usability, both on the device and in the Application Store, Morodo will continue to lead the way in providing better value communication for everyone.”
“We’ve supported the iPhone with browser-based calling since it’s release in 2007.” Said Morodo CTO, James Barnes, “With the advent of the iPhone 3GS this summer and the release of version 3.0, the platform is reaching maturity and can better support the usability that our customer’s demand. We found Apple to be very supportive of our work, the team in Cupertino were highly responsive to our demands throughout the project ”
MO-Call enables low-cost international calling and SMS direct from a mobile phone or computer. Offering seamless connection of low-cost and free calls, MO-Call provides savings of up to 90% over Traditional mobile and Fixed Line networks. MO-Call works through a browser or plug-in software applications that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: December 8th, 2009 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited is pleased to announce a new feature of its popular MO-Call service, low-cost SMS. MO-Call SMS is available in the MO-Call application for computers and from customer accounts at the www.mo-call.com and http://mo-call.mobi websites.
Morodo Managing Director, Andrew Reid, said. “Adding SMS to the MO-Call feature set was a logical next-step, our customers asked us to help them save more money on their phone bill and we listened to their feedback. MO-Call SMS can be used from the MO-Call computer app for Windows and Linux and from every connected device via the browser. We’ve begun adding MO-Call SMS to our mobile apps for staggered release over the coming weeks.”
“At Morodo, we never lose sight of the fact that it’s the consumer’s mobile; everyone should be free to use whichever service they like to make calls and send SMS,” Added Mr. Reid, “Whether the customer uses browser or application, we want to put them back in control of their communication costs.”
“We’re very pleased to offer such fantastically competitive rates on International SMS,” Said Morodo Sales Director Peter Reid. “There’s no reason why anyone should pay over the odds for SMS anymore.”
MO-Call enables low-cost international calling and SMS direct from a mobile phone or computer. Offering seamless connection of low-cost and free calls, MO-Call provides savings of up to 90% over Traditional mobile and Fixed Line networks. MO-Call works through a browser or plug-in software applications that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: November 4th, 2009 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited is pleased to announce that it has released new versions of the cost-saving MO-Call application for computers. Built with Nokia’s QT cross-platform Application and User Interface framework, MO-Call supports Windows 7, Windows Vista, Windows XP and Ubuntu. MO-Callers can now call each other for free, save on National, Mobile and International calls and use Instant Messaging accounts, such as Windows Live, all from one application.
Morodo Managing Director, Andrew Reid, said. “This a great leap forward, MO-Call supports more than 1700 different mobile devices, now it supports an almost infinite number of Internet-connected devices, from mobile to laptop, notebook and desktop. Our mission is to provide our customers with cheap and free calls anytime, anywhere, from any device. We’re now much closer to our goal ”
“The QT integrated development environment has made delivering a consistent user experience across multiple devices and operating systems much easier for the Morodo team.” Said James Barnes, Technical Director at Morodo. “We’ll be offering a version of the MO-Call app for Macs in the very near future.”
MO-Call enables low-cost international calling direct from a mobile phone or computer. Offering seamless connection of low-cost and free calls, MO-Call provides savings of up to 90% over Traditional mobile and Fixed Line networks. The service works through plug-in software applications that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: October 27th, 2009 | Author: The Morodo Team | Filed under: Press releases | No Comments »
LONDON – Morodo Limited is pleased to announce that it has released a new version of the popular cost-saving application, MO-Call, for mobiles running the Symbian Series 60 5th edition Operating System. MO-Call customers with touch screen mobiles, such as the Nokia N97, X6 and 5800 or Sony Ericsson Satio can now enjoy seamless access to great value calling anytime, anywhere.
James Barnes, Technical Director at Morodo, said. “We’ve made touch screen MO-Call simple and seamless, no change in user habit is required for customers to save money on their calls.” Mr. Barnes went on to say. “We are big Symbian fans and are delighted that the Symbian Foundation’s strategy is to open the Operating System up to all developers, it’s great to have a level playing field. We’ll be watching announcements from the Symbian Exchange & Exposition with great interest.
Morodo Managing Director, Andrew Reid, said. “The MO-Call app now runs on over 1750 mobiles, we continue to lead the way in device coverage, giving us the broadest market-reach of any known Mobile VoIP competitor.”
MO-Call enables low-cost international calling direct from a mobile phone, without the need to change mobile number, SIM or network. Offering seamless connection of low-cost calls, MO-Call provides savings of up to 90% over existing Mobile Network International Tariffs. The service works through a plug-in software application that can be downloaded, free of charge, from the MO-Call website www.mo-call.com
Posted: August 30th, 2009 | Author: The Morodo Team | Filed under: Press releases | No Comments »
Morodo features in the September 2009 edition of Mobile Business Magazine. Full text of the article is published here.
Morodo has created the new Mobile Network Operator model. It was among the first companies in the World to offer mobile voice applications. The business was founded in 2006 and is run by Andrew Reid, CEO, his brother Peter Reid, Sales Director and James Barnes, Chief Technical Officer. Here, we take a look at where this company is going.
Having spent the previous ten years working in telecoms, the writing on the wall was pretty clear, according to Andrew; call origination was migrating to mobile, networks were moving to VoIP. “We saw a fantastic opportunity to offer consumers an alternative network for voice calls. In choosing to develop our own mobile applications we have been able to provide a virtual mobile network operators (VMNO) service that anyone can use, no matter what make or model of mobile they own,” he explains.
VoIP + mobile apps
“Essentially, the convergence of VoIP and mobile application development made it possible for us to create a global VMNO without the burden of costly infrastructure, licensing and operational expenditure associated with a traditional mobile network. MO-Call, our branded calling service was first to be developed,” Andrew comments. “Now working on over 1,620 handsets across Symbian, Windows Mobile, RIM, Android, and J2ME for JAVA supported handsets and in mobile VoIP on over 70 handsets, our software sits on over 450 mobile network operator networks. Customers in over 100 countries are using MO-Call every month.”
Barnes adds: “MO-Call is an application that works on just about every mobile phone in the market. Once installed and running, MO-Call routes calls to the Morodo network, offering a substantial cost saving over MNO tariffs. It doesn’t matter which mobile network operator the customer uses or where they are located in the world, because you can use a local access number, SMS Gateways and VoIP through WiFi, it’s simple to get a call connected. In fact, in most smartphones, the service is seamless and invisible to the consumer.”
The VMNO strategy is to provide united communication access to customers, small to medium sized enterprises and large corporates, notes Peter. To use, a call on MO-Call feels like it has been delivered through the mobile network operators’ services pipe, he says. “We have a model that doesn’t only allow us to grow fast in a country. We can roll it out, in any number of countries in parallel creating a substantial mobile customer and revenue base. This is a model that could be utilised by VMNOs, fixed line operators and ISP’s. Our solution can be rolled out anywhere in the world in either developed or developing markets.”
How it works
Barnes explains what this business does: “Morodo has created the new mobile network operator model. We were amongst the first companies in the world to offer mobile voice applications, and to the best of our knowledge, we still support more mobile devices than any other company bar none. We haven’t stopped innovating and we’ll be offering plenty of new and exciting unified communications features on our roadmap.”
Morodo’s licensing model offers operators the opportunity to grow customer bases outside traditional geographical boundaries, allowing the licensee to step beyond their traditional market and capture market segments and revenue otherwise lost to them.
Further, Morodo has extended the mobile channel to market segments not otherwise equipped to step into the mobile space. MO-Call gives the fixed line operator an inexpensive entry point into the mobile voice origination market. A fixed line operator with an immature mobile business can very quickly bring to market a national or international voice service through a flexible licensing partnership.
Andrew states: “The network operators are becoming bitpipes. In the mass market, customer loyalty and retention is about good customer care and good quality of service, aspects of service that the larger operators keep failing to deliver. Our customers like us because we offer value and for us that goes beyond pence per minute.”
Zero to 3,500
To prove a point, Morodo has gone from zero to 3,500 paying customers in just 15 months. Andrew comments on the challenges: “Over the last 15 months we’ve built a customer base spanning the four corners of the globe. The greatest single challenge has been finding a level of communication with the addressable audience. Simply put it’s getting the good word of MO-Call out there.”
Making sure that Morodo offers sensible and usable methods of payment for an online service has meant managing an ongoing project to localise methods of payment, says Peter. From over the counter EFTPOS payments in Hong Kong, to Polish online payment aggregators, the company believes it has a greater reach than many like minded companies. It can also support traditional distribution channels such as prepaid PIN, just like any other operator except with a much bigger footprint, claims Peter. Andrew agrees: “Our customer base is global and our customers tell us that they love our service. As the cost savings over the MNO tariffs are so large, up to 90%.”
Dealer challenge
However, while a number of UK-based reseller have identified that the MO-Call end user proposition is incredibly strong, unfortunately, those old school resellers have also identified that at this time, they can make greater matgins from reselling MNO contracts. Peter states: “Regrettably we have a situation where the traditional comms reseller channel is part of the problem, not the solution. We wish the channel the best of luck as we can see some very real consolidation coming to the independent dealer sector. Accordingly, we have focused our efforts on internet affiliates. In this commission-based model, an online affiliate earns commission based upon a customer’s monthly MO-Call credit payments to Morodo.”
Yet it is still an interesting proposition, for value-add for the customer alone. On pricing, a call to Australia via Vodafone costs the end user £1.29 per minute, whereas MO-Call charges £0.018 per minute for that same call, with the same or better call quality, says Andrew. In addition to voice and SMS, the MO-Call VoIP application offers presence and instant messaging free of charge, something none of the big five mobile operators in the UK are currently offering, he notes.
Unfair advantage
Andrew says Morodo’s ‘unfair advantage’ in the market is its coverage of mobile handsets, currently 1,620 and growing every month. “No other like minded organisation comes close to that support level,” he states. “Other unique selling points would have to include Morodo’s low cost of operating structure and technology development. Having met the senior management of many competitors, the consensus is that we have done a very good job of keeping costs down.” He continues: “Operating within a declining sales price environment, such as telecoms, teaches you the value of keeping costs low. Of course, building the customer base and business is the biggest challenge now! I’d also add that while other like minded organisations have great applications and very competent people, the usability of our mobile voice applications are extremely compelling and the experience of our staff across the domains of telecoms, mobile handset and internet industries is very strong.”
Peter sums up: “I must add that our level of customer support gives MO-Call a distinct competitive advantage. Excellence in customer service is essential and the trickle down impact of our service culture is witnessed daily in our revenues.”
