Mobile Word of Mouth marketing

Mobi Thinking is a good resource for anyone interested in the Mobile Industry, I highly recommend it. Recent articles include this great post by Maski Iwata of the Dentsu agency on Word of Mouth advertising and Mobile.

Maski states that Word of Mouth advertising has it’s greatest effect in the teens to twenties age-group in Japan. He refers to viral video and MMS campaigns and there are some very creative examples to see.

It’s been our experience in selling MO-Call that pure Word of Mouth has no age-group boundaries. Customers either like your service or they don’t; some customers who enjoy the benefits of your offer can be positively evangelical in referring friends, family and colleagues.

I’d argue that in creating the Holy Grail of customer loyalty, recommendation of a trustworthy service is more powerful (and infinitely more valuable) than ‘ain’t-this-cool’ viral campaigning.